Browsing by Author "Banda, Serah"
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THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER RETENTION AMONG EMPLOYEES IN SELECTED INSTITUTIONS IN BLANTYRE CITY, MALAWI
Banda, Serah (2017-06)The present study was done to assess the influence of customer relationship management on customer retention in the banking sector in Blantyre city Malawi. The study used descriptive correlational study design in which ...